We believe strongly that a consultative approach to your advertising program will net the best results. In addition to traditional banner space and sponsorships, our custom solutions tailor a program for you that captures the attention of the Manta users you seek.

Targeted Advertising Programs
Target by search phrase, keywords, geography or demographics. Be sure your most relevant prospects see your message. Call for CPM pricing.

Dynamic Messaging
Personalize your advertising for our registered users or those
identified through other business rules, content or preferences.
Call for custom pricing.

Sponsorships  

LEARN MORE ABOUT:    Resource Centers • Newsletters • Category Sponsorships • Polls/Surveys • Printing Sponsorship • Search Box Sponsorship • Featured Company Listings • Microsites • Banner Ads and Specifications



Resource Centers

Smaller businesses have many specialized needs. Manta’s content helps them solve the myriad issues involved in running a business. As a result, we have developed sponsorable resource centers that allow our advertisers to contribute content and widgets as well as own all advertising real estate associated with the center. We also offer the ability to conduct market research within the center. Topics for centers include careers, sales, finance, small business, technology, insurance, human resources and legal. Looking for a new way to integrate into our site? Call your representative for details on resource center sponsorship opportunities.

Newsletters

Are you interested in reaching sales professionals?  Sponsor the “Over Quota” email newsletter.  This valuable tool is done in partnership with a reputable sales training firm each month.

Small and midsize businesses look to the Manta View Newsletter for tips on growing their businesses. Manta View Extras provide topic-specific tips and advice for SMBs. Topics include Marketing, Technology and Human Resources.

Sponsor these email newsletters and target the SMB audience.

Call for current pricing and distribution information.

Category Sponsorships

When a Manta user searches for a particular business category, your logo will appear in the sponsorship bar that runs across the top of the page for every page in that category. Logos are linked to your site and can contain a call to action message.  Own this search sponsorship for only $1,000 per month for 12 months. This sponsorship is exclusive to one company per category.  The logo size 88 x 31.

Polls/Surveys

Need to get market feedback on a new product introduction or the needs and preferences of the small- and medium-size business audience?  We can help.  Survey and polling sponsorships are available in medium rectangle or wide skyscraper dimensions. Questions can appear with or without your logo and will be tabulated upon completion. 

CPM rates apply.  Speak to your representative about your specific needs for a price quote.

Printing Sponsorship

Manta.com traffic continues to grow at a fast pace, with our current page views at 24 million per month.  With 45 million listings, it is highly likely that many visitors are storing or printing the data located on our site.  Your leaderboard ad will appear on every printed profile page during the sponsorship.   Call for introductory pricing.

Search Box Sponsorship

Your company logo will appear within the search box for branding purposes. When a visitor arrives at the results page, your ad will appear in the leaderboard position. Call for introductory pricing.

Featured Company Listings

Have your company appear first among search and browse results in any selected category. For only $49.99 per month or $600 per year, your firm will appear highlighted at the top of the results page(s) along with a company logo and multiple links to company information.  There are three enhanced listing positions available per category.  Don’t settle for positioning that is alphabetical.  Bring your company to the position with greatest visibility.  Guaranteed top positioning among the three is $100 additional for the year.

Microsites

Integrate your advertising message for the SMB community into the Manta.com site by creating your own content section. Your representative will work with you to customize valuable content and make it accessible to Manta.com visitors.

Banner Ad Specifications and Rates

Manta.com accepts the following standard ad units:

Leaderboard (above fold) Dimension: 728 x 90 px MAX File Size: 25k* CPM: $12		We support: UnlimitedGIF, JPEG, Flash**, Text, HTML, Most forms of rich media***, and All known 3rd party tags *Initial load file size for Flash, audio and video ads **Flash ad should be ClickTAG enabled. A default GIF should be provided. *** Audio, video or expandable portion of ad should be user-initiated and activate upon mouse-over or click. Video/audio off or pause functionality should be enabled. Expandable portions of an ad should have a "close" button or collapse automatically.
Leaderboard (below fold) Dimension: 728 x 90 px MAX File Size: 25k* CPM: $4
Medium Rectangle Dimension: 300 x 250 px MAX File Size: 30k* CPM: $18
Skyscraper Dimension: 160 or 120 x 600 px MAX File Size: 30k* CPM: $12
Message Box 2 lines text, up to 28 characters each, plus an optional image of up to 60 x 40px Max File Size: 5K Static GIF or JPEG CPM: $10

Advertising Policies and Guidelines (February 2009)

Introduction

Manta.com displays advertising that is truthful, substantiated, not misleading and in good public taste (as determined by Manta.com). To that end, these Advertising Policies and Guidelines are designed to help educate advertisers as to rules and norms for customizing and running advertisements through Manta.com.

These Advertising Policies and Guidelines are not intended to be all-inclusive.  Advertisers are responsible for adhering to all laws, rules and guidelines, and Manta.com always reserves the right to accept or reject any advertisement or require the elimination or revision of any advertiser content. The advertiser is always fully responsible for, and Manta.com shall have no liability in connection with, any advertising content that advertiser provides or any advertisement (including any pre-produced ad) that advertiser runs.

If the advertiser has any questions about these Advertising Policies and Guidelines, advertiser may contact us at: advertise@ecnext.com. For questions about compliance with advertising-related rules and regulations, advertiser should consult legal counsel.

General advertising guidelines

• All advertising creative is subject to testing and approval by Manta.com.
• Manta.com reserves the right to reject advertising creative based on content.
• All creative must be submitted 3 business days before start of campaign.
• Landing pages linking directly from banners or links on www.manta.com must not include any direct-competitor links.
• All advertising creative must perform acceptably on Manta.com and adhere to these guidelines. Manta.com reserves the right to reject or to suspend any creative that is deemed by Manta.com, in its sole discretion, to disrupt site service or performance or is reported to negatively affect user experience.
• The advertising content must be clearly identifiable as an advertisement.
• The advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement unless advertiser has obtained Manta.com's prior approval.
• Advertisements cannot resemble Manta.com content or imply an affiliation, partnership, or any special relationship with Manta.com (without prior approval from Manta.com)
• Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from Manta.com visitors without their knowledge.
• Advertisements associated with politics will not be accepted (without prior review and approval from Manta.com)
• Advertisements cannot mislead the user.  For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like.
• Advertisements cannot contain graphics that simulate or mimic interactivity (i.e. dropdown menus, search boxes etc.) without that functionality actually existing.
• Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.
• Manta.com, in its sole discretion, reserves the right to reject or discontinue, for any reason and at any time, any advertising for product or service.
• A maximum of 65 characters of image alternative text are permitted.
• Audio events must be initiated by user click.
• Audio events must include a clearly labeled button or link to stop audio.
• Audio clips cannot loop.
• Video or expandable portion of ad should be initiated by user click. Video/audio off or pause functionality should be enabled.  Expandable portions of an ad should have a "close" button or collapse automatically.
• The advertiser's site must include a privacy policy that is clearly posted.
• Manta.com must approve all advertising content, advertiser’s site and click through pages prior to posting on Manta.com, at Manta.com’s sole discretion. Once advertising content has been posted on Manta.com, Manta.com shall have the right to remove previously approved advertising content from Manta.com if it is later determined that advertiser's advertising does not meet Manta.com’s standards.

Scheduling lead time and creative refresh

• Static image ads can be formatted as GIF or JPG files and require a lead time of three business days, upon receipt of creative, for review and implementation.
• Rich Media and streaming video require a lead time of five business days, upon receipt of creative, for testing and implementation.
• Newsletters require a lead time of three business days, upon receipt of creative, for review and implementation.
• Image ads are required to fit the ad sizes outlined in the Banner Ads Specifications and Rates outlined above.
• Manta.com has established these lead times to ensure that sound technical creative are delivered to our users. While Manta.com strives to process ad creative as quickly as possible, this lead time provides the opportunity to identify, address and resolve creative issues before implementation.
• Lead times may be extended if significant or numerous issues must be resolved before implementation.

Click-through URLs and third-party code

• After clicking on any ad unit, users must be able to return to Manta.com by clicking on the browser's back button. Any destination URLs that result in a trap door effect (i.e. the user cannot return to Manta.com by clicking the browser's "Back" button), are not permitted.
• User clicks cannot launch stand-alone video/audio players or otherwise display content outside the standard browser window.
• User clicks on ad creative may not result in the launch of multiple browser windows.
• Ad creative cannot launch windows when served.
• Ad creative can launch a new browser window upon user click.
• All advertisements, including any JavaScript and/or tracking code, placed on any online properties of Manta.com (incl. web sites, emails, landing pages, etc.) MUST be served from a secure location/server. Otherwise, Manta.com reserves the right not to place the campaign due to security reasons.

Inappropriate advertising examples include:

• Direct business competitor of Manta.com or ECNext, Inc.
• Unauthorized or unapproved use of Manta.com’s creative assets (such as, talent, logos, characters, etc.)
• Firearms and/or ammunition advertisements
• Promote fireworks or pyrotechnic devices
• Pornography, adult content or advertisements with vulgarity, obscenities, profanity or nudity, directly or by implication
• Advertisements that may be threatening, abusive, harassing or hateful (racially, ethnically or otherwise) or otherwise objectionable in light of community norms or standards
• Potentially slanderous or libelous content
• Improper spelling and grammar conventions (C if our product is 4 U!)
• Promotion for contests or sweepstakes (absent special circumstances and prior approval by Manta.com)
• Promotion of anabolic steroids or aids to pass drug tests (illegal drugs)
• Alcohol or liquor products
• Tobacco advertisements (cigarettes, cigars, pipes, chewing tobacco, etc)
• Gambling advertisements (online gambling)
• Unreasonable or highly unlikely product or service claims
• Promotion of violence or advocate against a protected group
• Promote inflating ad clicks or impressions
• Promotion of phishing or other scamming tactics
• Bad language, body parts, proxies for bad language (i.e., X@#%!)

This is not intended to be an all inclusive list and other items that may be considered inappropriate will be reviewed on a case-by-case basis.  Manta.com reserves the right to make changes and/or exceptions to these guidelines at any time in its sole discretion.

In addition to Manta.com’s Advertising Policies and Guidelines described herein, the terms of each applicable insertion order will apply to the individual advertising campaign.