Poll: Small Business Owners Rely On Social Media Marketing – Dec. 2016

By Heather Harmon, Manta Marketing Manager - December 1, 2016

Do you have a formal marketing plan?

Yes 50.70%
No 49.30%

Do you have a formal marketing plan?


Which of the following tactics do you currently spend your marketing dollars on?

Social media 45%
Public relations 31%
Display advertising 24%
Mobile marketing 21%
Email marketing 10%
Trade shows 8%
Direct mailers/ postcards 8%
SEO 6%
Pay per click 6%
Content marketing 6%
Hosted events 6%

Which of the following tactics do you currently spend your marketing dollars on?


Which of the following marketing tactics do you most rely on to grow your business?

Social media 51%
Public relations 15%
Email marketing 8%
Display advertising 8%
Direct mailers/ postcards 7%
Mobile marketing 3%
Trade shows 3%
SEO 2%
Content marketing 2%
Hosted events 2%
Pay per click 0%

Which of the following marketing tactics do you most rely on to grow your business?


Which of the following marketing tactics do you plan on implementing next year?

Social media 65%
Trade shows 22%
Mobile marketing 13%
Direct mailers/ postcards 13%
SEO 7%
Display advertising 7%
Public relations 7%
Email marketing 4%
Hosted events 4%
Content marketing 2%
Pay per click 0%

Which of the following marketing tactics do you plan on implementing next year?


Do you currently have a dedicated marketing professional on your staff?

Yes 64.36%
No 35.64%

Do you currently have a dedicated marketing professional on your staff?


Would you be willing to outsource your marketing efforts in 2017?

No 63.25%
Yes 36.75%

Would you be willing to outsource your marketing efforts in 2017?

Poll methodology: Between 11/27 and 12/1/2016, Manta surveyed 2,773 small business owners via onsite poll. The margin of error is +/- 1.86 percentage points with a 95% confidence.