Increase Your Ability To Capture Your Prospect's Attention By Removing This One Word
By Larry Prevost
I keep an eye on a number of sales blogs and newsletters to stay on top of what else is happening in the marketplace. Recently I received a newsletter that brought up something I learned back when I was undergoing my NLP certification.
This writer wanted sales people to stop making weak sales calls. He wanted sales people to stand up for themselves and give their offering some legs to stand on. He advocated using a strong definitive opening and a strong call to action.
However, all of these "weak" openings had something in common that the writer failed to clearly identify.
They all used one word.
One word was common in all of the examples that he sited. And I have to admit that I've heard both new and seasoned sales reps use this same word in their lead generation calls, follow up calls, and in door-to-door sales calls.
What is this one, tiny, little word that can single handedly decimate your sales openings and can put you at a serious disadvantage in getting your client's attention?
"Just"!
Next Page: Why "Just' Is a Bad Word
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Manta Resources
We recently launched an interactive feature that allows Manta members to ask and answer questions about companies. This is a great tool for any sales rep who has questions about prospects they find on Manta.
Simply visit a company page on Manta.com and ask for the company information you need, such as:
- Who are some other companies doing business with this firm?
- What is the email address for the CEO at this company?
Maybe you can be an expert, too. How about answering a question or two? Our new company browse makes it easier to find company profiles that have unanswered questions. Go there now.
