5 Online Strategies That Work for Small Business

By Lauren Hobson

Marketing a small business online can be both easy and effective, especially with the abundance of online marketing strategies available today. But since there are so many ways to market your small business on the web, it can be a challenge just to decide which online strategies would be right for you.

Here are five online marketing strategies that typically work well for small businesses, and are popular with web users as well:

Video Marketing - Using videos to help market a business online has become very popular, and today it's common to see videos on web sites and blogs, as well as in e-newsletters or e-campaigns sent out to subscriber lists. Users vary in how they like to "consume" information, whether it's reading text on a web site, listening to a podcast, or watching a video, so it's typically a good idea to provide them with several different opportunities to receive your marketing message.

Studies have also shown that adding video to a small business web site can increase conversion rates and sign-ups, and can also help small businesses give a great first impression when customers and prospects visit the site.

Blogs - If you haven't started a blog for your small business yet, now is a good time to consider it. Taking advantage of this technology is one of the best ways to get visibility for your business and create new traffic and inbound links to your site. Blog posts don't have to be very long to be useful, but they DO have to be added regularly, at least once every week or so. Blogs are also a great place to post news items and upcoming events.

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