New Standard Branding was founded by veteran branding agent Micah Pittard at the end of 2021.

"New Standard Branding (NSB) is a premiere talent agency specializing in celebrity branding, endorsement campaigns and licensing for a select roster of high-profile entertainment clients. NSB offers clients an elevated, hands-on strategic approach not found at larger full-service agencies. Instead of relying on incoming inquiries, NSB leverages relationships with fortune 500 brands, ad agencies and other talent buyers to proactively pitch clients and create opportunities. NSB’s bespoke approach ...

"New Standard Branding (NSB) is a premiere talent agency specializing in celebrity branding, endorsement campaigns and licensing for a select roster of high-profile entertainment clients. NSB offers clients an elevated, hands-on strategic approach not found at larger full-service agencies. Instead of relying on incoming inquiries, NSB leverages relationships with fortune 500 brands, ad agencies and other talent buyers to proactively pitch clients and create opportunities. NSB’s bespoke approach ensures a long-term strategy on campaigns that enhance their client’s overall personal brand. New Standard Branding was founded by veteran branding agent Micah Pittard at the end of 2021. The name signifies a new standard of doing business in brand representation: integrity-driven, client-focused and a tailored approach to client’s goals. NSB works strategically with the larger team including Managers, Publicists, Stylists to always keep the bigger picture in mind. With over 15 years of experience representing celebrity talent in the branding space, Micah has been responsible for securing many multi-million dollar endorsement campaigns for the likes of Brad Pitt, Jennifer Aniston, Jon Hamm, Matthew McConaughey, to name a few. Micah’s broad knowledge of fashion, luxury, and consumer brands enables him to ideate creative marketing solutions utilizing talent to target audiences in authentic ways. While most of Micah’s background has been working with A-list talent, he also maintains a passion and eye for emerging talent, working to help build their brand from the beginning."