Desired Path Consulting

Fractional e-commerce consultant for DTC brands. Shopify migrations, conversion optimization, and subscription commerce. Senior leadership without the full-time hire. Desired Path Consulting provides fractional e-commerce leadership for direct-to-con...

Fractional e-commerce consultant for DTC brands. Shopify migrations, conversion optimization, and subscription commerce. Senior leadership without the full-time hire. Desired Path Consulting provides fractional e-commerce leadership for direct-to-consumer brands. Founded by Brian Alenduff, a product leader with 10+ years at companies including Everlane, VSCO, Birdy Grey, and Backbone, the consultancy serves brands that need senior expertise without hiring full-time. Services include platform migrations (Magento to Shopify, WooCommerce to Shopify, Recharge to Smartrr), Shopify conversion optimization, subscription commerce strategy, and customer retention systems. We also help brands evaluate vendors, manage agencies, and build the operational infrastructure required to scale. Typical clients are DTC brands doing $5-50M in revenue who've outgrown the founder-does-everything stage but aren't ready for a full executive hire. Engagements are retainer-based, typically 10-20 hours per month, embedded in your operations. Based in Durham, NC. Working with brands nationwide.