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LifeVantage is a health and wellness company specializing in nutrigenomics, focusing on how nutrition and naturally occurring compounds affect human genes to support good health. Their product line includes dietary supplements, nootropics, pre- and probiotics, weight management solutions, and skin and hair care products. LifeVantage's flagship products include the Protandim family of supplements, TrueScience skincare line, Axio energy drink mixes, and PhysIQ weight management system.