The changes brought a noticeable improvement to the overall shopping journey. Product pages feel more engaging, the site experience is more seamless, and everything works together in a way that feels more intentional. It created a stronger online experience that fits the direction of our brand much better.

The updates made a real difference to how the Boum Core page feels. It's now more visually aligned, easier to navigate, and noticeably quicker to load. Overall, the page feels more refined and gives visitors a better sense of the product quality.

Our old setup had become difficult to manage as the business continued to grow, so the move to Shopify was a major improvement for both the customer experience and internal operations. The updated storefront feels far more intuitive and easier to navigate, while the backend is significantly more manageable for our team. Integrating verified product reviews also added stronger social proof across the site and helped create a more trustworthy buying experience.

One of the biggest improvements was finally having a proper communication journey in place for new and returning customers. The email flows felt intentional and well aligned with our brand, and the overall process was easy to manage from start to finish.

ENCYPHERS has helped AXO improve the overall ecommerce experience through ongoing UX enhancements, conversion-focused updates, and platform performance improvements. Their team refined key customer journeys, improved usability, and supported the stability of the site over time. Communication was consistent throughout the engagement, and the improvements delivered have had a positive impact on both customer experience and overall platform performance.