We are a privately held company in New York, NY.

Kawaiiki is a curated edit of kawaii clothing and pastel-goth style—including kawaii goth and cult favorites like the virgin killer sweater. We mix soft pastels with a touch of edge: cozy hoodies, statement sweaters, playful dresses, and cute accessories that spark joy every day. Everything is handpicked for comfort, quality, and personality, so you can build an aesthetic that truly feels like you. Whether you’re going full Harajuku or just adding a pop of cute, Kawaiiki keeps it wearable a...

Kawaiiki is a curated edit of kawaii clothing and pastel-goth style—including kawaii goth and cult favorites like the virgin killer sweater. We mix soft pastels with a touch of edge: cozy hoodies, statement sweaters, playful dresses, and cute accessories that spark joy every day. Everything is handpicked for comfort, quality, and personality, so you can build an aesthetic that truly feels like you. Whether you’re going full Harajuku or just adding a pop of cute, Kawaiiki keeps it wearable and uniquely yours.