Family operated since 1948, Daniel's Jewelers is celebrating over 70 years and three generations of serving your jewelry and credit needs. We believe that treating you like family means making your dreams accessible, which is why we proudly offer Dignified Credit to all. Today, we are honored to carry on our family tradition with over 100 stores across California, Arizona, Texas, Nevada, New Mexico, and Florida. As a multicultural company serving multicultural communities, our commitment remains the same: to welcome every customer with open arms and exceptional service. From our family to yours, we invite you into one of our stores to experience the legacy of Daniel's Jewelers. Come in today and own the dream.

In 1937 a young jewelry salesman, Harry Marks and his partner, Dr. Robert Moon, a practicing optometrist, founded Rogers Jewelry Company in Modesto, California. With vision, foresight and dedication the founders built their company on the principles of providing quality jewelry, friendly service and credit while maintaining the highest standards of integrity We have opened eight Superstores: Folsom, Elk Grove, Bakersfield, Visalia, Modesto and Fresno, California, and Reno, Nevada. With more than four times the square footage of the average mall jewelry store, these stores have amenities such as private viewing rooms, computer design centers, stores within a store - featuring the top brands in the industry, and in-store jewelry manufacturing facilities