Family operated since 1948, serving your jewelry & credit needs. Daniel's Jewelers is celebrating over 70 years in business and in the midst of our third generation of family operation. We are honored to carry on that tradition today with more than 100 stores in California, Arizona, Texas, Nevada, and Florida and a continuing commitment to treating our customers like family. From our family to yours, I invite you into one of our stores to experience the legacy of Daniel's Jewelers.

In 1937 a young jewelry salesman, Harry Marks and his partner, Dr. Robert Moon, a practicing optometrist, founded Rogers Jewelry Company in Modesto, California. With vision, foresight and dedication the founders built their company on the principles of providing quality jewelry, friendly service and credit while maintaining the highest standards of integrity We have opened eight Superstores: Folsom, Elk Grove, Bakersfield, Visalia, Modesto and Fresno, California, and Reno, Nevada. With more than four times the square footage of the average mall jewelry store, these stores have amenities such as private viewing rooms, computer design centers, stores within a store - featuring the top brands in the industry, and in-store jewelry manufacturing facilities