Driven to Succeed is a Global Brand & Market Research Company serving leading brands across a variety of B2C and B2B product and service industries.

Driven to Succeed is an award-winning global market research and consulting firm that compliments data (the “what”) with empathetic research and conversations (the “why”). We help brands uncover insights to innovate and grow sales, profit & share, from mid-market companies to Fortune 500 brands. Imaginologie, the market research division, specializes in qualitative and quantitative research, analysis, and evaluation, voice of the customer surveys, brainstorming ideation for new products and ser...

Driven to Succeed is an award-winning global market research and consulting firm that compliments data (the “what”) with empathetic research and conversations (the “why”). We help brands uncover insights to innovate and grow sales, profit & share, from mid-market companies to Fortune 500 brands. Imaginologie, the market research division, specializes in qualitative and quantitative research, analysis, and evaluation, voice of the customer surveys, brainstorming ideation for new products and services, and brand marketing strategy. We Translate Insights into So What and Now What™ to help brands innovate and increase sales, profit, and market share. Kristin Harper & The Expert Collective, the learning and development division, provides access to a variety of diverse business owners and experts in leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging under one diverse supplier MSA. Services include keynotes, training, executive advisory and consultancy, and voice of the employee surveys. We work from both the head and heart to help brands grow, and people thrive. Driven to Succeed is a minority woman owned and operated WBENC-certified WBE and NMSDC-certified MBE. We hold an NMSDC CyberReady MBE designation, are committed to ESG and aligned to SASB and UN Sustainable Development Goals. Driven to Succeed offers four core services: 1. EthnoGraphics™ Insights: Uncover meaningful and empathetic market research with consumers 2. Better Ideaz™ Brainstorming: Leading high-impact ideation through a quantum leap in innovative thinking 3. The Collaboratory Concept Lab: Turning product and service ideas into test-ready concepts 4. Speaking, Training & Consulting: Aligning business strategy, organizational values, and human capital to accelerate performance