It is very easy to use but very powerful solution. Due to an internal scheduler, you can write an automated task for any backup strategy. A big list of plug-ins (always visible but available not in all editions!) allows you select among very complex data types. It is also updating constantly for free (under a major version).

In my opinion, it's the best solution for creating backups. It's great to be able to work with different database formats and to optimize the process itself. It helped in critical situations, so I'm still using this software on all computers at work and at home.