Gustavo Liwski is the founder of California Business Concepts.

Gustavo Liwski is the founder of California Business Concepts. He had a successful career working with large international institutions, as well as several California community banks helping facilitate lending and business development to small and middle market industries. Despite the many options and opportunities offered by the many franchises available for each business industry, there are just as many pitfalls that limit the earning potential for the small business entrepreneur. We realized ...

Gustavo Liwski is the founder of California Business Concepts. He had a successful career working with large international institutions, as well as several California community banks helping facilitate lending and business development to small and middle market industries. Despite the many options and opportunities offered by the many franchises available for each business industry, there are just as many pitfalls that limit the earning potential for the small business entrepreneur. We realized early on, that to be truly independent and achieve maximum potential, a new businesses with limited investment capital have to: I. Create Their Own Brand Name II. Minimize Overhead III. Avoid Franchise Fees and Mandates IV. Hire Mostly 1099 Contractors and Subcontractors V. Develop Its Own Local Client Base (City/County) VI. Develop a Network of Non-Competing Referral Services VII. Be Known for Trust, Quality & Competitive Pricing VIII. Establish Effective Operational & Management Systems Ideal owners who are successful after being awarded one or more territories share the following traits: ▪ Create Jobs ▪ Customers for Life ▪ Executive Level Minded ▪ Friendly and Involved ▪ Team Leadership ▪ Care For The Community ▪ Coachable and Committed ▪ Strong Work Ethic ▪ Interpersonal Skills Our ‘Secret Sauce’ is available to help you duplicate the success other businesses are already enjoying in various California markets.