Consulting in consumer marketing issues, primarily in company name development, positioning and fundamental branding. Specialize in new businesses.

Able Bate Wily & Smart provides marketing muscle for underdogs, upstarts and start-ups. We are dedicated to clients who are spirited, feisty and promising, but are lacking the knowledge of big marketers. We find working on their strategies a more satisfying challenge than maintaining the momentum of category leaders. Plus, when you start as an also-ran or as the new kid on the block, you're more willing to challenge the rules and break some molds. Sometimes, that's the road to success. Mark...

Able Bate Wily & Smart provides marketing muscle for underdogs, upstarts and start-ups. We are dedicated to clients who are spirited, feisty and promising, but are lacking the knowledge of big marketers. We find working on their strategies a more satisfying challenge than maintaining the momentum of category leaders. Plus, when you start as an also-ran or as the new kid on the block, you're more willing to challenge the rules and break some molds. Sometimes, that's the road to success. Marketing Muscle for Underdogs precisely defines what we do. And the word UNDERDOG is not a put-down. Companies who can recognize their competitive circumstance have taken the first step toward identifying a marketing category they can dominate. We serve clients across the US from a base in Hawaii.