White Furniture LLC

White Furniture sells furniture, accessories, window treatments & mattresses and offers interior design services. Sam Olstein opened his furniture store on Biddle Avenue south of Eureka in 1946 and he wanted the store to stand out. Since he was a on...

White Furniture sells furniture, accessories, window treatments & mattresses and offers interior design services. Sam Olstein opened his furniture store on Biddle Avenue south of Eureka in 1946 and he wanted the store to stand out. Since he was a one-man operation and couldn't afford the fancy neon lights that that lit up many of the businesses along Biddle, he decided to outline his store's front windows with fluorescent lights. He threw the switch and walked across the street to a doughnut shop to get a cup of coffee. He came outside and was sipping his coffee and admiring his work and a drunk stumbled by and said, 'Boy, is that white.' That is how Sam decided upon the name White Furniture." Jeff Olstein started working summers when he was 14 years old and joined White Furniture full time in 1971 and worked with his father until Sam retired. The biggest lesson he learned from his fa