Vinciguerra Jewelry

Frank Vinciguerra Sr. opened Vinciguerra Jewelry in 1951. Frank started out as a one-man show, a watchmaker. Frank's small little business of repairing watches grew into something bigger. Eventually outgrowing his small business, he moved to downtown...

Frank Vinciguerra Sr. opened Vinciguerra Jewelry in 1951. Frank started out as a one-man show, a watchmaker. Frank's small little business of repairing watches grew into something bigger. Eventually outgrowing his small business, he moved to downtown St. Louis. Here is where the family owned full-service jewelry business prospered. For 16 years, Vinciguerra Jewelry’s home was in The Paul Brown Building and eventually moving into the famous Arcade Building.