Protobrand

Protobrand is a consumer insight and brand development firm based in Boston. Every classic brand reflects two essential elements: strong fundamental identity and durability. This is why New England companies who want to create something that will out...

Protobrand is a consumer insight and brand development firm based in Boston. Every classic brand reflects two essential elements: strong fundamental identity and durability. This is why New England companies who want to create something that will outlive the next quarterly results come to Protobrand. We build icons designed to last for many years. Icons driven by compelling ideas developed from evidence-based insights. Ideas designed to move a brand forward. We develop the core elements of the brand-name, mark, voice, and design system-as well as the brand strategy that fuels your team of communication partners. The result? Brands with the power to sustain their vitality as they move across markets, cultures, economies, and time.