White Coat Marketing LLC

Strategic marketing for entrepreneurial medical device, biotechnology and scientific instrumentation companies. White Coat Marketing is the collaboration of Ron Massaro and Christopher Daw, M.Sc, two marketing pros with 35 years combined experience...

Strategic marketing for entrepreneurial medical device, biotechnology and scientific instrumentation companies. White Coat Marketing is the collaboration of Ron Massaro and Christopher Daw, M.Sc, two marketing pros with 35 years combined experience in medical devices, healthcare and scientific instrumentation. We offer a unique right-brain/left brain approach to navigating the complexities of medical and scientific markets. From upstream preparedness to downstream tactics, we offer the full gamut of marketing services. Our experience includes corporate, marketing, and product line strategic planning, product management, product launch, marketing communications, agency management, training, and working hand-in-hand with direct, indirect and international sales channels.