Counterpart creates communication that compels people... to believe or behave... in ways that are beneficial, both to them and to our clients.

Counterpart creates communication that compels people... to believe or behave... in ways that are beneficial, both to them and to our clients. We're supremely organized, ego-free, and conscientious to a fault -- so you can expect careful, precise work; easy-to-work-with people; swift response, dollar/deadline discipline, and above-and-beyond effort. We aim to be the most user-friendly ad agency on the planet. We specialize in the message, not a particular medium. We develop positioning and va...

Counterpart creates communication that compels people... to believe or behave... in ways that are beneficial, both to them and to our clients. We're supremely organized, ego-free, and conscientious to a fault -- so you can expect careful, precise work; easy-to-work-with people; swift response, dollar/deadline discipline, and above-and-beyond effort. We aim to be the most user-friendly ad agency on the planet. We specialize in the message, not a particular medium. We develop positioning and value propositions (proprietary methodology), brand names and logos, and we orchestrate multi-touch external and internal campaigns... including email, websites, banners, print advertising, direct mail, outdoor, radio, TV, events, packaging, merchandising... whatever it may take to move the needle.