Like most of JOEY management, CEO Jeff Fuller started his remarkable journey flipping burgers, washing dishes and sweeping floors. It's called paying your dues, learning from the ground up and understanding what success takes. "If there's a secret," he says, "it's hard work, unwavering commitment to the customer and assembling the very best people." Jeff absorbed valuable lessons from his family's successful businesses before striking out on his own with a brand new concept in upscale casual restaurants. The first JOEY opened in 1992 and, as word spread, plans for a second location were quickly in the works. Today there are 27 JOEY Restaurants across Vancouver, Kelowna, Calgary, Edmonton, Winnipeg, Toronto, Seattle and California.