Cast is devoted to architecting superior shopping experiences and leveraging the store's marketing potential. We ensure that your message isn't obsc

If you believe that receiving communication at exactly the moment it's needed most makes sense, then it's probably not surprising to you that shopper marketing is the fastest growing method of reaching and influencing consumers. The latest industry research reveals that consumers currently receive and then either process or filter-out over 3000 marketing messages a day. The problem is that most of that communication arrives just in time to interrupt dinner, pop-up in front of an article or get i...

If you believe that receiving communication at exactly the moment it's needed most makes sense, then it's probably not surprising to you that shopper marketing is the fastest growing method of reaching and influencing consumers. The latest industry research reveals that consumers currently receive and then either process or filter-out over 3000 marketing messages a day. The problem is that most of that communication arrives just in time to interrupt dinner, pop-up in front of an article or get in the way of a beautiful landscape. We believe that consumers continue to make 70% of their purchase decisions inside the store because that's when they are most receptive to product information and branding messages.