Pet product company specializing in innovative dog products.

supercollar is the first dog collar with a built-in retractable leash designed to make life easier for you and to keep your dog safe. Selected 2011 Best Product of the Year by 3M and 2011 British Airways Face of Opportunity winner, supercollar is endorsed by veterinarians and made in the USA. If you and your dog enjoy an active lifestyle, like going to the dog park, the beach, hiking, jogging or just hopping in and out of the car, then you need the supercollar. With supercollar, your dog is alw...

supercollar is the first dog collar with a built-in retractable leash designed to make life easier for you and to keep your dog safe. Selected 2011 Best Product of the Year by 3M and 2011 British Airways Face of Opportunity winner, supercollar is endorsed by veterinarians and made in the USA. If you and your dog enjoy an active lifestyle, like going to the dog park, the beach, hiking, jogging or just hopping in and out of the car, then you need the supercollar. With supercollar, your dog is always carrying its own leash!