Richard L. Rutledge and Daniel A. Gumbert started Moola4Books.com, the online division of Avenue Book & Company, in 2008.

A noted online textbook buyback service, Moola4Books.com was created in 2008 as the virtual retail arm for Avenue Book & Company in Fort Wayne, Indiana. Both are subsidiaries of the parent company Surplus Towne, LLC, founded by Richard L. Rutledge and Daniel A. Gumbert. As former business owners, Mr. Rutledge and Mr. Gumbert endeavored to make Avenue Book & Company and Moola4Books.com the top textbook retailers in the United States. With over 200,000 customers in the last three years and an incr...

A noted online textbook buyback service, Moola4Books.com was created in 2008 as the virtual retail arm for Avenue Book & Company in Fort Wayne, Indiana. Both are subsidiaries of the parent company Surplus Towne, LLC, founded by Richard L. Rutledge and Daniel A. Gumbert. As former business owners, Mr. Rutledge and Mr. Gumbert endeavored to make Avenue Book & Company and Moola4Books.com the top textbook retailers in the United States. With over 200,000 customers in the last three years and an increase of 100 percent in revenue annually, Moola4Books.com is well on its way to achieve that goal. Moola4Books.com buys used textbooks from its customers, taking advantage of the online platform to provide its service. With a particular interest in textbooks, Moola4Books.com provides quotes on its we