DetailXPerts detailing business is the world’s first eco-friendly steam cleaning car wash franchise.

In 2002, Emmanuel Williams, founder and chief executive officer of DetailXPerts professional detailing business, a native Detroiter, was sitting on his porch with his then 8-year-old son Emmanuel Jr. They watched cars go by while talking about the world and the environment. Em­manuel Jr. had an epiphany and asked: Hey dad, why don’t you wash cars with steam? Emmanuel Sr. was puzzled by his son’s query. Like any good engineer, he started experimenting until he perfected the process for steam cl...

In 2002, Emmanuel Williams, founder and chief executive officer of DetailXPerts professional detailing business, a native Detroiter, was sitting on his porch with his then 8-year-old son Emmanuel Jr. They watched cars go by while talking about the world and the environment. Em­manuel Jr. had an epiphany and asked: Hey dad, why don’t you wash cars with steam? Emmanuel Sr. was puzzled by his son’s query. Like any good engineer, he started experimenting until he perfected the process for steam cleaning that he later patented. Once the technical aspects were in order, Em­manuel was joined by his wife, Angela Williams, who took on the creation and testing of a business model designed to turn their ideas into profitable solutions.