!Nu.i by Vickie is a collection of elegant, high-quality designer apparel and accessories that suits the eclectic needs of modern women.

After more than 10 years working behind the scenes of the fashion industry, Montreal designer Vickie Joseph created, in 2006, !Nu.I by Vickie, an affordable couture brand that is both feminine and timeless and won't break the bank. The designer opened her first boutique in Laval in 2009, before creating a fashion hub for all women in the heart of Old Montreal in 2012.