You're in business. So, why is it so hard to explain what you do? Mary Jane McKittrick crafts messaging that connects and converts

If you’re in business, no doubt you’re using Social Media. But, do you know how to Talk like a Media Pro? Probably not. You’re busy setting up your website, social media pages, landing pages, sales funnels, and so on. You haven’t stopped to consider whether your core message connects and converts. BIG MISTAKE. Not knowing what to say is the number one reason you stand to lose a whole lot of time and money. You’re focused on process. That’s backwards. Your potential customers want to hear what y...

If you’re in business, no doubt you’re using Social Media. But, do you know how to Talk like a Media Pro? Probably not. You’re busy setting up your website, social media pages, landing pages, sales funnels, and so on. You haven’t stopped to consider whether your core message connects and converts. BIG MISTAKE. Not knowing what to say is the number one reason you stand to lose a whole lot of time and money. You’re focused on process. That’s backwards. Your potential customers want to hear what you’re going to do for THEM. They don’t care how you do it! First, grab them with a quick, effective, Elevator Pitch that’s effective. If if you’re going to Pitch like a Media Pro, you’ve got TEN seconds or less. You really should deliver it in EIGHT. Hey, this is a HASH Tag world. Short attention spans. You’ve got to be Quick, Clear, Compelling, and Convincing right off the top. It’s vital. Your message, from the start, is the key to your marketing and branding success. Only when you’ve got this down, can you develop your personal story and the story of your brand and weave it in. That’s why Media Pro, Mary Jane McKittrick, believes “Your Message Matters Most!” After years of interviewing people for a living, Mary Jane listens for the heart and passion that’s not being clearly expressed. Clients tell her she hears behind their words, so their message ultimately conveys what they’re trying to say – but can’t quite get there by themselves. As Mary Jane sees it, “You have to tie your message together across all your platforms. Otherwise you’re just confusing the marketplace and wasting your time and money.” Ms. McKittrick guides executives, entrepreneurs, and even politicians to expand their income and circle of influence. Mary Jane once told a governor that he was “boring!” He snapped up her on-the-spot coaching and went on to become a U.S. Senator and U.S. presidential hopeful. In an era of nanosecond attention spans, McKittrick is a Media Insider who has the experience to communicates her clients’ value to achieve financial success. Her well-honed skills were put to the test when she worked in front of and behind the camera, in a number of roles in TV news (anchor, reporter, and producer); and TV entertainment; as Director of Corporate Communications overseeing 5 offices statewide for a major NC health maintenance organization; and as a business consultant. Messaging to diverse audiences is nothing new to the gal who grew up in Southern California. At an early