AJ Perisho is a Duct Tape Marketing Consultant We help small businesses owners install simple, effective, and affordable marketing systems.

Practical effective marketing is simply a system. While this may be hard for some business owners to come grips with - leaning instead towards the "marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing for your business, it may be helpful to understand our definition of marketing. Marketing is getting someone that has a need to know, like and trust you. One can argue ...

Practical effective marketing is simply a system. While this may be hard for some business owners to come grips with - leaning instead towards the "marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing for your business, it may be helpful to understand our definition of marketing. Marketing is getting someone that has a need to know, like and trust you. One can argue about what "like" and "trust" are in a given industry, but now more than ever, this definition gets to the heart of the marketing game.