Yeagerlicious Catering to the Curvaceous Ladies size 13 and up clothing. CONFIDENCE = SEXY

But there is also another reason behind the focus- the environment and intent. Yeager said curvaceous ladies in particular have been commuting to surrounding areas (gas is high these days) and going into chain stores where they walk by the many racks of size 12 and under to get to the couple of racks in the back of the store that are intended for them. Once they begin looking at the clothing they come to realize that the style of the clothing is either "old lady" (no offense older ladies- just a...

But there is also another reason behind the focus- the environment and intent. Yeager said curvaceous ladies in particular have been commuting to surrounding areas (gas is high these days) and going into chain stores where they walk by the many racks of size 12 and under to get to the couple of racks in the back of the store that are intended for them. Once they begin looking at the clothing they come to realize that the style of the clothing is either "old lady" (no offense older ladies- just a term) or they are so expensive (higher priced the bigger the size) that they can only afford to get a limited few items. There are chain stores that market to the curvaceous ladies, but Yeager said Yeagerlicious is trying to broaden the appeal and broaden the choices curvaceous ladies have. In ad