Dale Hall Photography LLC

Professional Commercial Photography with specialties in Interior and Exterior Architecture and Industrial Location Photography. I started my Commercial Photography Business in Madison Wisconsin in 1987. Specializing in Architectural, Industrial and C...

Professional Commercial Photography with specialties in Interior and Exterior Architecture and Industrial Location Photography. I started my Commercial Photography Business in Madison Wisconsin in 1987. Specializing in Architectural, Industrial and Catalog Photography. In those days I worked behind a 4x5 View Camera and still do on occasion. Spending time loading sheet film, unloading sheet film and making multiple trips to the Professional Lab for processing, proofs and prints. I made the jump to Digital Photography in 2004; this was a big change from working with my 4x5. Digital made me much more portable, working without the humidity and dust concerns of film was a welcome relief. The biggest challenge for me was the Workflow at the Photo Shoot on Location and back in my studio dealing with the Computer aspects of working with the digital images. I reduced my shooting time on Location in half but doubled my time in post-production. Lighting and Composition are, and have always been, my forte. The capture device has changed, the workflow has changed, but what hasn't changed is the ability to produce beautiful Photographs on Location that sell a product for my customers.