We take candy and turn it into an experience.

IT'SUGAR® is one of the largest and fastest growing specialty candy and gift retailers in the world with over 70 retail locations including 20 shop in shops in selected Macy's and additional partner businesses. IT'SUGAR® has aggressive growth plans to continue expanding throughout the United States and worldwide. Existing retail locations include U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego, and palm beach in addition to chic international d...

IT'SUGAR® is one of the largest and fastest growing specialty candy and gift retailers in the world with over 70 retail locations including 20 shop in shops in selected Macy's and additional partner businesses. IT'SUGAR® has aggressive growth plans to continue expanding throughout the United States and worldwide. Existing retail locations include U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego, and palm beach in addition to chic international destinations such as London, Dubai, Venezula and Grand Cayman. IT'SUGAR® is the exclusive home to several of the world's largest boxes of candy including Nerds, Laffy Taffy, Gobstoppers, SweeTarts, Mike and Ike, Hot Tamales and Pop Rocks. In addition, IT'SUGAR® also offers thousands of sugar intensif