Since we’re on the topic of mobile madness and the growing role it will play in 2016 and beyond, we are going to prove to you that this is the only industry to be in if you are interested in making a fortune. Our favorite two facts: • 91 percent of adults keep their smartphones within arm’s reach. (Source: Morgan Stanley) Guilty as charged. • Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand) Stunning. • There are 6.8 billion people on the planet at present. 4 billion own mobile phones. (But only 3.5 million use a toothbrush. Oy!) Source: 60SecondMarketer.com. • As noted 91 percent of adults have their smartphones within arm’s reach. And that was as of 2007. I would wager the sum is closer to 100 percent now. (Source: Morgan Stanley) • Twenty five percent of Americans use only mobile devices to access the Internet. (My 19-year-old son is one of them.) (Source: GoMoNews.com) • There are 5x as many cellphones in the world as PCs. (Source: ImpigoMobile) • 82 percent of U.S. adults own a cellphone. (Source: Pew Reports) • There are 271 million mobile subscribers in the U.S. alone. • 51 percent of U.K. mobile subscribers have a smartphone. • 49 percent of U.S. mobile subscribers own a smartphone. On this front, at least, the British have the Americans beat. (Source: MobiThinking.com) • Brands using SMS successfully reach 95 percent of smartphone and non-smartphone users. (Source: GoMoNews.com) • 90 percent of text messages get read within 3 minutes of delivery. (Source: ImpigeMobileStrategy.com,) • As earlier noted, 9 out of 10 mobile searches lead to action. More than 50 percent lead to sales. (Source: SearchEngineLand) • Here’s a golden gem: Mobile perform 4-5x better than online ads for key metrics such as brand favorability, awareness and purchase intent. (Source: Neilson Study,) • 37 percent of people who check in with a service like FourSquare do so from Android. 34 percent check in from the iPhone. Entrepreneurs will these facts influence your decision? They better! There is no time like now to get started building your business! We can fill this page with insane mobile stats - but we are sure you get the big picture.

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