LIFT is a "done for you" service that incorporates a VIP Marketing coach with all the tools needed to stay in touch with your customers up to 36 times a year through our services and you as a business owner can also access and use the tools to connect more if you wish. We will provide you the benefit of LIFT having over 1.5 billion dollars in new sales generated for merchants just like you. This means there will be no trial and error in any part of the program, because everything is time tested and we know what works and doesn't work.