I once worked for a company whose tagline was "Work Hard. Have Fun. Give Back." That promise has always stuck with me. So now I look back on two decades of working diligently to learn everything I could about advertising and marketing. Working hard. Check. Having fun. Also check. Now it is time for giving back. Advertising agencies are wonderful for companies that can afford them but that level of clientele is not what I am looking for. My greatest admiration is to those who have taken the risk and opened their own business only knowing their craft - not necessarily how to market it. So now, I'm giving back by sharing my experiences and insights with small business owners because they are the ones who have made local communities what they are today.