Tractor Zoom is a platform that aggregates farm machinery auctions from multiple auction companies. Tractor Zoom makes it simple for buyers to find upcoming farm equipment auctions and search their inventory. Search specific equipment like a 4030 John Deere tractor, or perform general searches around equipment type or function, such as combine or harvesting. Auction companies can advertise their farm equipment auctions and inventory on Tractor Zoom. Auctioneers that have taken advantage of advertising platforms like Tractor Zoom are able to get in front of a more intentional bidder and buyer pool, to show up when a buyer is searching for a specific type of equipment they're interested in adding to their farm fleet. It all started with a Kinze 3600 planter. Tractor Zoom's founder was looking for a new planter to purchase at auction, but was unable to find what he was looking for. The traditional marketing of agriculture equipment auctions in newspapers and sale bills was contributing to a frustrating shopping experience. Tractor Zoom was built to provide a search engine like functionality to find farm equipment, with their corresponding details and images, coming up at auction. Farmers looking for a tractor for sale at auction can now search all the tractors at auction on the platform, and sort by things like horsepower, hours, and distance from them. Tractor Zoom also helps auctioneers reach new buyers. Buyers can easily subscribe to specific auction companies to be notified each time the auctioneer posts an auction on the Tractor Zoom platform. Users can also receive notifications about equipment coming to auction that they've favorited, as well as set a radius to be notified each time an auction is posted with it. Users can view all upcoming farm equipment auctions and their inventory on tractorzoom.com, or by downloading their free app from the Apple App Store or Google Play Store.