Born in the Carolinas, Mad Hatter Seasoning is a veteran owned, small-batch seasoning company. Our flagship product, aptly named Mad Hatter Seasoning, is an All-Purpose Meat Rub that was inspired by and created for traditional, good ol' American BBQ, but has evolved to be the BEST All-Purpose seasoning on the market. Unlike most of our competitors we use only all-natural ingredients with NO SUGAR and NO FILLERS, meaning this is a premium product for the food connoisseur who wants the best results in all your cooks. More than just an online store, this website is a food lovers haven where you can find recipes, flavor profiles, videos, and of course some really cool spots that you can check out and pick up your Mad Hatter in person. Take a look around, grab a bottle, tell a friend, and welcome into your life the absolute game changer of all the All-Purpose Meat Rubs you'll ever use.