At OUR store, we custom fit you. You get to try on the Bra that you will actually Buy. Not get measured and wait for days for a package to arrive USPS, that will most likely be the wrong size, and you'll have to send it back for the next size. ​My guess is, Women don't find the right Bra because it takes so long to find "The Right One", and they think they have better things to do. Or they are told "We don't carry that size." Or "Nobody carries that size so you'll have to do with this size." Or "You'll have to have one 'Custom Made' if you want it to fit properly and be comfortable".