Guitar Center New London is Coastal Connecticut's hub for instruments, pro audio, and expert services. Located on North Frontage Rd, we serve New London, Groton, Norwich, and shoreline towns with guitars, drums, keyboards, DJ gear, and studio essentials from Fender, Gibson, Taylor, Roland, Yamaha, Shure, and more. Explore boutique models in the Platinum Room, shop vintage and used gear, or plug in and test tones in our interactive spaces. We also offer private music lessons, flexible rentals, and certified guitar repairs. Whether you're performing in downtown venues, recording at home, or starting your first lessons, our team helps local musicians create, play, and grow.