Guitar Center Reno is Northern Nevada's destination for instruments, pro audio, and music services. Located on S. Virginia St., we serve musicians from Reno, Sparks, and beyond with guitars, drums, keyboards, DJ gear, and recording essentials from Fender, Gibson, Taylor, Yamaha, Roland, Shure, and more. Explore boutique guitars and amps in the Platinum Room, build custom effects chains at the Pedal Station, or shop vintage and used gear. We also offer private lessons, flexible rentals, expert repairs, and GC Pro consulting for studios, venues, and schools. From downtown shows to Lake Tahoe festivals, Reno musicians trust us to power their sound.