Guitar Center Eugene is the Willamette Valley's hub for instruments, pro audio, and music services. Located on Green Acres Rd. near the University of Oregon and downtown venues, we serve students, local bands, and pros with guitars, drums, keyboards, DJ gear, and studio essentials from Fender, Gibson, Yamaha, Roland, Shure, and more. Explore boutique gear in our Platinum Room, craft tones at the Pedal Station, or shop vintage and used finds. We also offer private lessons, flexible rentals, expert repairs, and GC Pro consulting. Whether you're jamming in the Whiteaker, recording in a campus studio, or playing WOW Hall, Eugene musicians trust us to power their sound.