Founded in 2003 out of a need for a quality online retail skate shop that would provide personal customer service and a huge, live and accurate inventory. At the time most of the online retailers were not providing this personalized service; if they were out of stock they would just substitute for a similar product without even asking you. Our goal has always been to provide customer service second to none; when you call you speak to me, the owner. Our diverse inventory is also second to none. We carry all major brands and tons of regional brands that you will not find anywhere else. Check us out, you won't be disappointed.