Fit-Core is a focused line of foundation products for athletes who are educated on supplementation and need support for grueling workouts. We are dedicated to maximizing active ingredients and combining multiple essential supplement products into one bottle. Fit-Core is devoid of any fillers, flavorings, dyes or other ingredients that do a great job of taking up container space, but don't do anything to make someone perform or recover better. Transparency is essential to us. Our athletes are dialed in and being able to know everything entering their system should be important to them. In an industry focused on supposedly helping people micromanage one's performance nutrition, it's imperative that the customer be able to accurately gauge what they are ingesting. Everything in the bottle is right there on the label in exact measurements, not hidden under the veil of "proprietary blends" or pseudoscientific compound names. In the process of providing such an ingredient focused product, compromises have to be made. We've simply refused to compromise where it really matters. It isn't pretty. No one is figuring out how many fireballs and lightning bolts can be crammed on the packaging. The pre-workout looks like muddy water, not something you'd see in a glow stick. It doesn't taste good. If you need to change the taste, you have the freedom to choose how. You're paying for something that is there to help push your limits. We aren't going to waste your money by adding potentially harmful flavorings and sweeteners. We aren't dividing things into 20 different products for Creatine, BCAAs, Stimulants, etc. There won't be 12 bottles with 100 grams of each separate component cluttering your shelf.