Oracle CRM On Demand, was a software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications. At first known mainly for its sales force automation products, the company expanded into the broader CRM market. Oracle On Demand is the dominant CRM vendor, peaking at 45% market share. Oracle On Demand, Inc. began in sales force automation software, then expanded into marketing and customer service applications, including CRM. From the time it was founded in 1993, the company grew quickly. With the growth of electronic commerce, Oracle formed strategic alliances and made several acquisitions to provide e-business solutions for CRM and related areas. One secret to Oracle's success was its ability to form alliances; as