You worked for endless hours every day for several weeks to make your event a hit. Now that it’s over, you have the time to unwind, plan a vacation, and blow off some steam for a few days before you start planning your next one.
But you forgot one crucial final step—the post-event survey.
How did the audience react to your event? Did they get what they were looking for? Are your sponsors happy with the show? A post-event survey answers all these questions and then some. It’s a means of collecting feedback from your attendees and stakeholders to:
- Evaluate your event’s performance against crucial KPIs
- Eliminate guesswork while strategizing for your next show
Besides, a post-event survey shows your participants how committed you are to improving their experience and builds your credibility.
Here’s how Dropbox used a creative survey post its DBX event. This 10-question survey asked the attendees about the ease of checking into the event, the developer lounge, and their favorite sessions besides asking for an overall rating.
So, how exactly do you prepare this survey questionnaire? We’ve done the legwork for you with these 10 questions divided across 3 main categories.
Rating scale questions are close-ended and easy to quantify. Choose a uniform scale for these questions to average out the scores easily. Here are some examples to include in your survey:
1) How would you rate your level of satisfaction for this event?
Your attendees’ overall satisfaction rate is a direct measure of whether your event was a hit or a flop. This is a great starting point to look at the big picture before going into more specific details to know the best parts about the event and elements that can be improved moving forward.
2) How would you rate the event’s structure and content?
Another big picture question is whether the event was adequately planned and engaging enough for your participants. A higher score means your event itinerary worked, and a low score signals the need to outline the event’s flow better.
3) How would you rate the choice of venue and support?
Whether you’re hosting a virtual event or an in-person show, the choice of venue is crucial. This question will inform you about the audience’s approval of the physical setting for offline events and the virtual platform for online events. It also includes their rating on the ease of support for any queries and concerns.
4) How would you rate the networking opportunities available at the event?
Networking is one of the top priorities for most participants—especially for conferences, summits, and tradeshows. Ask this question to gauge the success of your networking initiatives. If you get a low score, rethink your approach and adopt some best practices for networking.
Open-ended questions give you a peek into your audience’s real perspectives. Use these subjective questions wisely to hit the right spot with your next event. Look how Noah framed subjective questions to get the desired answers from its participants in its post-event survey.
Here are some more examples you can use:
5) What did you consider to be the standout elements of the event?
This question will tell you about what worked—so you can double down on this in your future events. Note down the elements repeating in multiple answers, and you’ll have the list of activities you can include in future iterations of your event.
6) What can be improved to enhance the attendee experience?
Your survey is not meant to get you a great review. It’s about identifying where you fell short to take the right action for addressing these shortcomings. Questions like these will give you a true picture of what you can change for a flawless audience experience in the upcoming shows.
7) Which topics would you like us to cover for future events?
A post-event survey is also a great launchpad for your next event. Take in your audience’s suggestions and takes on what you should cover next. Work with a professional writer to analyze these responses and curate content for your upcoming events.
A section on MCQs can help in quantitative analysis of the survey data. Here are some examples:
8) Did the event match up to your expectations?
This works as a wrap-up question, getting direct responses for whether you accomplished your goals or not
9) Did you face any issues in registering for the event?
Building a seamless website and an easy process for event registration is important. Make this workflow as hassle-free as ever with a simple yes-no question.
10) Would you attend or recommend a future event like this?
Take a pulse check before ending your survey to check the scope of participation in the next event. This is a great question to learn about referrals as well.
There’s no secret recipe to hosting a truly memorable event, but post-event surveys come close. A survey collecting your participant and stakeholder reviews can prepare the roadmap to improve your event.
Think from your recipient’s perspective while drafting this questionnaire. Use these 10 questions from this blog to create an easy and convenient feedback survey.