Home Digital MarketingDesign & UX 7 Types of Engaging Visuals to Incorporate on Your Business Website

7 Types of Engaging Visuals to Incorporate on Your Business Website

by Gaurav Belani

A website is at the heart of any business, and one of the best ways to amp up your business website is with the help of eye-catching visuals. The internet is overloaded with text-based content and tired, generic stock photography, so if you want to stand out from the crowd, you have to start incorporating engaging visuals into your business website.

Studies show that the human brain has the capacity to process visual information 60,000 times faster than text-based content. Having a variety of strategically placed, eye-catching visuals can improve your website traffic, increase conversions, improve brand awareness, and help you generate more revenue.

In this guide, you’ll get a fair idea about the different types of engaging visuals that you can add to your business website. Using these ideas will help you capture the attention of your target audience and accelerate the growth of your business.

1. Photos Upgraded as Digital Artwork

The popular saying “A picture is worth a thousand words” holds true for your business website as well. Images are the easiest way to add visuals to your website. Be it your homepage, landing pages, or blog posts – images can help you gain a lot more attention from website visitors than text-based content.

Images, when strategically placed, can help you break up big chunks of text-based content. It can also help you drive attention to the right places on your website. It can be easier to go for stock photos. However, using original images in a way that gives your brand a “visual language” of its own can feel a lot more appealing and memorable to your visitors. 

To make your pictures even more appealing and eye-catching, you can make use of a photo-editing tool such as Artleap. Artleap helps you create artistic visuals (see example below) that will perfectly complement your business website’s content.

man smiling and laying in pool with a floatation

With this app, you can turn ordinary photos into stunning digital art in just a few taps. You can add tons of cool filters and effects to wow your audience and keep them hooked.

2. Videos

Did you know that the primary form of media used in content marketing is videos? And rightly so, because videos have the power to hook in your visitors and urge them to pay attention to your products or services.

Videos can be a great addition to your business website’s homepage or landing pages. In fact, landing pages with videos are known to have much higher conversion rates. 

There are various types of videos you can add to your website. You add animation videos, informational videos, promotional videos, customer testimonials, and similar more based on your requirements.

3. Infographics

Infographics are an excellent way to represent complex data in easy to understand visual format. Users love them because they are much easier to understand and comprehend than text-based informational content.

You can create infographics as top-of-funnel content. You can do this by repurposing your pillar blog content into infographics. Infographics can also help you generate more social media shares and backlinks. And thus, they are a great addition to your business website.
Manta, the business listing platform you’re reading this blog post on, frequently publishes infographics on its blog to drive more links and social shares. Here’s an example:

SEO mistakes Manta infographic

To easily create beautiful infographics on your own, you can use tools like Venngage and Piktochart. These tools boast a ton of templates that you can customize with simple drag-and-drop.

4. Memes

Memes are a popular representation of images with captions that add a humorous meaning to them. While memes may seem like a silly addition to a business website, they can actually be a great tool to keep your website visitors hooked to your content.

For instance, AdEspresso incorporates memes into their content to keep readers engaged.

AdEspresso meme

Memes a great way to capture viewer’s attention. They also add much more meaning and depth to your otherwise monotonous content. They also convey to your audience that you don’t take yourself too seriously.

Consider creating your own memes and using popular memes around the internet to complement your business website’s content. You can use a free tool like Imgflip or Make a Meme. These tools help to quickly and easily whip up original memes to supplement your content.

5. Screenshots

Screenshots are a great way to give your website visitors a glimpse into your offering. Any new visitors who are not familiar with your products or services may find it difficult to understand just with the help of text-based content.

You can remove this objection and get them familiarized with your offering with the help of screenshots. You can add screenshots to product tutorials, walkthroughs, or any other relevant content. 

Strategically adding the right screenshots to your content can be a great way to urge the website visitors to sign up for free trials or make some decision in your favor.

6. Slide Decks

Incorporating slide decks as a part of your business website can be useful to present and educate your audience through visual content. Just like in the case of infographics, slide decks, too, have the power to break down complex information into easily digestible for your website visitors.

You can use slide decks to complement your blog posts or any other informative content that has the purpose of educating your audience. Ensure that your slide decks match your branding and go with your website’s overall tone.

DECOR layout for website homepage

For example, as seen above, ELLE Decor often uses slide decks to illustrate design ideas in a more refreshing way.

7. Data Visualizations

When presented in the right format, data can be a great way to gain visibility for your business website. It can also get your business more social media shares. Instead of presenting important data and numbers in the form of text-based content, try this idea. You can choose to present them in the form of data-driven visuals for much better results.

Data visualizations in the form of graphs and charts can help you present important data to users in an easy-to-digest format. You can either conduct your own research and create data visualizations around the findings of your research. Or, you can also compile important, relevant data from other researchers and present it in the form of data visualizations.

Consider using a free and intuitive tool like Google Charts to display interactive charts on your website.

Final Thoughts

With new businesses and competitors cropping up every day, you need to go the extra mile to ensure that your business website stands out. And, one of the best ways to ensure this is with the help of engaging visuals.

The ideas presented in this guide will help you create different kinds of visual content. This content will fit into your business website and accelerate your business’s growth.

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