What should your daycare business blog look like? From the design elements to the content, you have choices to make. Not only will these choices affect your existing customers, but they can also either attract new clients or stop potential pre-K parents from learning more about your business. If this is your first time building a blog, take a look at the questions to ask right now.
Does Your Daycare Really Need a Blog?
Have you been in business for years? Even though you may already have a website, you might start to think you just might also need a blog. Have your industry contacts and child care entrepreneur peers told you about their blogs? Are you ready to join them in the blogosphere?
If you’re still on the fence, consider the benefits of a blog:
You can increase search engine rank. You likely fight for valuable search engine rank space. With a blog, you have the chance to use targeted keywords to optimize search engine results. This can bump your business website up above some of your local competitors.
You can interact with parents. Do the parents ignore bulletin board announcements and notes from the teacher? A blog is an easy way to electronically interact with your customers, providing them with vital information.
You can provide expertise and showcase your experience. You likely have extensive knowledge in early childhood development. A blog gives you the chance to share this knowledge with parents and potential clients.
Now that you know why you need a daycare business blog on your website, take the next step and learn more about what your online presence should look like.
What Should the Design Look Like?
Do you already have a business website? If you’re happy with the look of the site, you can carry the style and design elements into your blog. Think of the blog as an essential part of your site- and not as a completely separate area online. Talk to your existing web designer about carrying the theme and style into your blog.
If you don’t like your website’s design or tried a DIY approach, consult a professional (or a news professional). A do-it-yourself design may seem like a cost-saving strategy. But this can look like you created your website or blog yourself. Instead, tap into the rich resources and knowledge base of a pro. The professional can:
Help you to choose graphics. Logos, illustrations, and infographics are important parts of your blog. A professional designer can make these stand out while staying in line with your brand.
Add photos. Photos can help to tell the story of your preschool. Whether you want to add stock pictures or photos of classroom activities, a professional can accent your blog’s design with these images.
Select colors. Do you already have a business color palette? If not, the design pro can help you to choose hues for your website and blog that tell a visual story.
A web designer can also help you to organize your blog, choose fonts, and select font sizes. While these may seem like easy tasks, the wrong strategy could make your blog almost unreadable. The professional can walk you through the necessary steps and help you to understand which types of fonts are the best options.
What Content Should You Include in Your Blog?
After you decide on a design and build your blog, you’re now ready to add daycare-related content. There’s no universal early childhood content to include in your blog. The specific posts you create depend on your business goals and the type of blog you want. These could include posts about child development, activities to try at home, your daycare, daycare staff members, or general child care facts. Does your business website or blog need more visibility? Contact Manta for more information.