While Google Trends is an excellent content and social media marketing tool, content marketers often fail to harness its full potential. What makes it so important and how can you make the most of what it has to offer? Here’s how this grossly underrated content marketing tool can help elevate your marketing campaigns to the next level.
What Is Google Trends, and Why Should You Care?
Before jumping into this topic, it may be helpful to know what Google Trends is and how it works. Is it just another keyword-research tool, as many think it is? Is there anything special about it? And, more importantly, how can you use it to support your marketing campaigns? For sure, you’ll increasingly appreciate the beauty of this tool the more you learn about it.
Contrary to what most people believe, Google Trends is not a keyword tool per se. Rather, it is a platform that shows the relative popularity of a search term across different locations over a period of time. It doesn’t show the exact amount of traffic, but it provides a visual comparison of the traffic levels of different keywords.
As such, it works best for comparative keyword research and for extracting additional insights on your chosen search terms. Considering what it does, there’s no doubt this platform can give your marketing campaign the push it needs to succeed, if used smartly.
Google Trends for Content Marketing
How can Google Trends help improve your marketing campaign’s chances of success? Here are some ideas that may help you achieve your goal.
Google Trend scan help you find related keyword terms.
Google Trends may not be a traditional keyword tool, but it helps find related keywords to ones you previously identified on your own. Its “Related Queries” and “Related Topics” features are extremely helpful for finding tons of keyword ideas for your content.
You can also use this tool to uncover which branded and non-branded terms your competitors use and incorporate them into your content. Why go through all that trouble? Well, the reason is really quite simple. Using your competitors’ targeted keyword scan broaden your reach, drive more organic search traffic to your site, and increase your conversion rate. What’s there not to love about it?
Thus, using Google Trends helps you “think outside the box,” so to speak, in ways other keyword research tools can’t.
Google Trends indicates the level of interest on a particular topic.
If you want to know whether an audience’s interest is growing or waning over time, Google Trends is what you need. With this tool, you can catch trending searches in time and avoid search terms that are on a downward spiral. Nobody wants to be the “What’s up, fellow kids?” marketer, late to the party with a trend that’s clearly outdated.
Additionally, Google Trends can help you best allocate your resources for maximum impact. Like most brands, you might be thinking about increasing your PPC budget to improve your bottom line. Well, the good news is that with a little help from Google Trends, you might not need to!
Google Trends helps identify the peak season for your product so you can allocate your marketing budget accordingly. By maximizing brand exposure when demand is at its highest, you can generate more interest and improve your conversion rates. Makes a lot of sense, right?
Google Trends helps identify seasonal peaks and troughs.
Aside from identifying trends and seasonal patterns, Google Trends can provide valuable insights on when searches for certain topics begin. For marketers, timing is everything. If you don’t catch a trend when it’s just starting to generate interest, you’ve already lost the best part. Needless to say, getting on with a trend at its peak wouldn’t do much for your bottom line.
To illustrate, the term “weight loss” reaches its peak in January, while people most commonly search for “swimsuits” from February to June. But when do people start shopping for weight loss products and swimsuits? For best results, update your content ahead of time to attract more seasonal traffic.
Google Trends for Social Media Marketing
You may not have thought of it this way, but Google searches and social media trends are deeply intertwined. Take a closer look and you’ll notice that what people search for on Google coincides with what they post on social media. Can this help boost your social media marketing efforts? Of course it can! Here are some great ideas on how to use Google Trends for your social media campaigns.
Use Google Trends to find relevant hashtags.
Every social media marketer dreams of uncovering the right hashtags before their competitors, since it can effectively improve one’s reach and engagement. With Google Trends’ help, you can easily uncover trending hashtags that are relevant to your target demographic and geographic location.
Note: Don’t stuff your social media posts with hashtags, no matter how relevant they are, since it only hinders readability. Worse, it can irritate your audience and trigger a social media platform’s ranking algorithm to view your content as spam.
Use it to plan your campaigns.
Google Trends can help you put together an effective social media campaign by providing information and insights on your target market. For example, it can help you identify which products and services your target market needs or provide more information about your target market. It can also give you an idea of which platform to use by providing information on where to find your ideal audience online.
Moreover, Google Trends can help improve underperforming campaigns by allowing you to double-check the demographics and keywords that you are using.
To sum it up, Google Trends is an indispensable tool that no content and social media marketer can afford to ignore. It can provide all the information you need to elevate your SEO efforts and increase your Google Quality Scores.
For those who are still not using Goggle Trends, you are throwing away a huge advantage that can help outdo the competition. But don’t just trust anyone’s word for it: Try it for yourself and see how well it works.