Marketing for plumbers is more important than ever. In the past it may have been enough for home services contractors and plumbing pros to list their business in the yellow pages or advertise in the community newspaper. These days a small business owner’s marketing strategy needs to begin with digital marketing and focus on local search engine optimization. Your customers are looking for plumbing businesses with their smartphones. Especially in the case of emergency services, customers use their smartphones to search for a plumber they need immediately. You need to make sure your business listings shows up on top of that local search. Make sure your business listings are correct and updated, use social media to expand your digital footprint and connect with customers, solicit customer reviews from happy clients, and use other SEO tactics to make sure search engines can find your small business — these are all essential steps when marketing for plumbers. Plumbers can also find customers and make sales by using on-demand home services apps like HomeYou and HomeAdvisor.