As searches on mobile devices have increased, Google has refined its algorithm to return results relevant to the searcher’s geographic location. The shift towards local results, which has also changed traditional desktop searches, is great for small businesses. It’s much easier to rank high in search results for a specific location, giving small businesses a chance to compete with big national chains.
Of course, you need to know how to optimize your online presence to take advantage of local search. Watch this Manta webinar to learn about the latest updates in local search and the new tactics you can use to improve your local ranking and make sure mobile customers find you.