What is Geotagging?

By Kitty French, Manta Content Editor - August 23, 2016

What is Geotagging?

Geotagging is your company’s ticket to showing up in local search and “near me” searches.

Geotagging, as defined by the Associated Press, is adding “geographical metadata to pieces of media, social media updates or other digital content.”

Metadata is simply data that describes another piece of data. Geolocation metadata makes it possible to tag content with its location, which allows search engines, mapping apps and GPS devices to point users towards places of interest nearby.

When you tag a tweet or Instagram photo with your location, a special software interface uses latitude and longitude coordinates to specify where a photo or video was taken or allows you to “check in” to a specific geographic place, according to the AP. Google Maps, for example, uses your geotag to help target customers and potential customers when they are nearby and searching for your products and services.

To learn more, read Manta’s complete guide, “Google Maps for Small Business: Everything You Need to Know to Get Found by Customers.”

You can see how your business appears to mobile customers with a free Local Search Report from Manta.