The term “long-tail keywords” might bring to mind some sort of exotic bird with delightfully colorful feathers that help it stand out in a densely populated rain forest. And in fact, there is a similarity. Long-tail keywords do help you get noticed—albeit not in a rain forest, but online.
Here’s what you need to know:
- Competition is tough for short keyword phrases. A lot of businesses big and small are vying for the search term “shoes.”
- If you’re running a pay-per-click search-engine marketing campaign on Google AdWords, long-tail keywords cost much less than short ones. A lot fewer businesses are competing for the term “handmade dress shoes Cleveland,” thus driving down the price.
- Long-tail keywords allow you to be more specific, so when you do pay for clicks you get customers who are searching for exactly what you offer.
As you venture into the keyword jungle, don’t be afraid to ask current customers how they search for you. They’ll be able to shed some light on how customers view and search for your type of business—thus making it easier for you to choose the most specific phrases to better target your audience.